An AI copywriting tool able to generate content at the push of a button? A machine that writes emails, headings, landing pages, and more?! But as this copywriter--who's very much human--will tell you, there's nothing to fear. Imagine a world where you don't have to agonize over every word, but rather plug your requirements into a machine--and presto!--the work has been done. It means you can spend your time editing, refining, and optimizing copy for various personas and channels, not brooding over draft 4.5 trying to make it all make sense. With AI, meet your new copywriting assistant that takes care of tedious writing tasks so that you can focus on what really matters: getting campaigns to convert. So, how can you use AI copywriting tools in your marketing efforts?

In a world where it seems like the next big thing is just'round the corner every day, there's comfort in holding on to the old way of doing things. It's part of the human condition, and history is littered with examples of people who weren't able to recognize--or capitalize on--trends and events as they happened. Lightbulbs, bicycles, and laptops are but a few of these once-misunderstood tech inventions. Just a few years ago it was even considered ludicrous for the internet to be used for ecommerce. This is also where we believe digital marketing finds itself today--on the cusp of something new that's about to overhaul traditional processes, manual data-crunching, and tedious testing by partnering up with artificial intelligence and machine learning.